Privacy Policy

Effective Date: April 1, 2026

This Privacy Policy describes how Uptown Moose, LLC ("we," "us," or "our") collects, uses, and shares information about you when you visit mooseb.us (the "Site") or subscribe to our email list. By using the Site, you agree to the practices described below.

Who We Are

The Moose Bus is operated by:

Uptown Moose, LLC 4422 N Ravenswood Ave., Suite 55 Chicago, IL 60640 United States

For privacy questions, contact us at the address above.

Information We Collect

We collect two general categories of information:

Information you provide to us. If you sign up for our email list, we collect the email address you submit and any other details you choose to share (such as a name, if provided).

Information collected automatically. When you visit the Site, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type and version, device type, operating system, referring URL, pages viewed, time spent on pages, and approximate location derived from your IP address. This collection is handled primarily by the third-party services described below.

We do not knowingly collect sensitive personal information, and we do not ask for it.

How We Use Information

We use the information we collect for the following purposes only:

To operate, maintain, and improve the Site
To send you the email newsletter or updates you subscribed to
To understand how visitors use the Site through aggregated analytics
To display advertising on the Site
To comply with legal obligations

We do not sell your personal information, rent it, or share it with third parties for their own marketing purposes. We do not use your information for any purpose other than those listed in this policy.

Third-Party Services

We use the following third-party services, which collect information directly from your browser when you visit the Site:

Google Analytics. We use Google Analytics to understand how visitors interact with the Site. Google Analytics uses cookies and similar identifiers to collect information such as pages visited, time on site, and general location. The information generated is transmitted to and stored by Google. You can learn more at policies.google.com/privacy and opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense. We use Google AdSense to display advertisements. Google and its partners may use cookies and similar technologies to serve ads based on your visits to this and other websites. You can manage ad personalization settings at myadcenter.google.com and learn more about how Google uses information at policies.google.com/technologies/partner-sites.

These services act as independent data controllers for the information they collect and are governed by their own privacy policies.

Cookies

The Site uses cookies and similar tracking technologies, primarily through the third-party services listed above. Cookies are small data files stored on your device. You can set your browser to refuse cookies or to alert you when cookies are being sent; however, some parts of the Site may not function properly if you disable cookies.

Email Subscriptions

If you subscribe to our email list, we will use your email address to send you the messages you signed up for. Every email we send includes an unsubscribe link, and you can opt out at any time by clicking that link or by contacting us at the address above. We do not share email subscriber lists with third parties.

We do not sell or rent your personal information. We may share information only in these limited circumstances:

With service providers (such as Google) that help us operate the Site, as described above
When required by law, subpoena, or other valid legal process
To protect the rights, property, or safety of Uptown Moose, LLC, our users, or others
In connection with a merger, acquisition, or sale of all or part of our business

Data Retention

We retain email subscriber information for as long as you remain subscribed and for a reasonable period afterward in case you resubscribe. Analytics and advertising data are retained according to the policies of Google, our third-party providers.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or request a copy of the information we hold about you, and the right to opt out of certain processing. To exercise any of these rights, contact us at the address listed above. We will respond within the timeframe required by applicable law.

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to request deletion. We do not sell personal information as defined by the CCPA.

Residents of the EU, UK, or other regions with data protection laws may have additional rights, including the right to lodge a complaint with a supervisory authority.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no industry standard for how to respond to these signals, the Site does not currently respond to them. The third-party services we use may or may not honor Do Not Track signals according to their own policies.

Security

We take reasonable measures to protect the information we collect. However, no system is completely secure, and we cannot guarantee the absolute security of your information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this policy. Significant changes will be communicated through the Site or by email if you are a subscriber. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Uptown Moose, LLC 4422 N Ravenswood Ave., Suite 55 Chicago, IL 60640